Meet the Team

Princy Mehta - Founder
I love experimenting in everything that I do - from   what I wear to what I eat to what kind of workouts I  do - literally everything. Frankly, never fearing to try a new experiment is what keeps me strong, wild and happy. And that is what reflects in every design that we create at threada. Not all experiments need to be wild; I love playing with the whole range from subtle to provocative. What’s your pick?
Other than bringing new designs every week and running the threada brand, I also teach dance-choreography and take fitness classes.
I live in Goa with my husband and two dogs.You can follow me on instagram @princymehta to keep updated with my experiments.
Darshi and Biren Trivedi -  Lead Designers
Darshi has a rich designing experience of more than three decades with Vastra Individuals - a custom designing and stitching boutique based in Ahmedabad. She has personally worked with clients to custom create cotton casuals, ethnic-western and event garments. With her passion for apparel, she ensures that threada garments reach our customers in the most optimum quality.
Biren has a three decade long experience in hand-crafted and traditional rural art of textiles. He is also the brain behind Vastra Individuals. He has worked very closely with renowned artisans from Arimatsu (Japan), Yunan (China), Bali (Indonesia), Andhra Pradesh, Rajasthan and Madhya Pradesh states. His in-depth knowledge of fabrics and ethnic prints brings a magical touch to threada collection.
Darshi and Biren have lived with the weavers and artisans of Rajasthan, Kutch and Madhya Pradesh to bring out the best of the fabrics with block prints, Ikat, Kalamkari, Batik, and more.