Meet the Team

Princy Mehta - Founder

Be Strong Wild and Happy - is Princy’s mantra in life. threada is an extension of this life philosophy. Her love for bohemian outfits led her to finding threada  (pronounced as thread-a)

Princy leads the efforts towards creating fashionable and sustainable clothing for women. For her, building threada into a leading bohemian ethnic wear brand in India is a dream and her journey has just begun. Princy drives all sales and marketing efforts for the company.

She is also a Choreographer, Fitness Coach, and a PR/ Communications Consultant.

Princy lives in Goa.


Darshi and Biren Trivedi -  Lead Designers

Darshi has a rich designing experience of more than three decades with Vastra Individuals - a custom designing and stitching boutique based in Ahmedabad. She has personally worked with clients to custom create cotton casuals, ethnic-western and event garments. With her passion for apparel, she ensures that threada garments reach our customers in the most optimum quality.

Biren has a three decade long experience in hand-crafted and traditional rural art of textiles. He is also the brain behind Vastra Individuals. He has worked very closely with renowned artisans from Arimatsu (Japan), Yunan (China), Bali (Indonesia), Andhra Pradesh, Rajasthan and Madhya Pradesh states. His in-depth knowledge of fabrics and ethnic prints brings a magical touch to threada collection.

Darshi and Biren have lived with the weavers and artisans of Rajasthan, Kutch and Madhya Pradesh to bring out the best of the fabrics with block prints, Ikat, Kalamkari, Batik, and more.